倡议广告 advocacy advertising
为宣传某种观念或澄清涉及公共利益并且存在争议的社会问题而设计的广告。它的目标是表达广告者对争议问题的观点,以间接方式说服消费者趋向于广告主的观点。
心理咨询百科的其它文章:
- 最佳心理状态 optimal state of mind
- 最佳竞技状态 optiimum state of performance
- 自律训练 method of autonomous training
- 专门化知觉 specialized perception
- 注意集中训练方法 attention concentratiion training method
- 注意集中训练 attention concentration training
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